Every organisation should have a goal to expand and grow their brand. If you’re in the process of developing a potential growth strategy or considering one for your brand, you might be familiar with some of the concepts and terminology used in this post. If, however you are completely new to these concepts or strategies, but understand the importance thereof, then I hope this post equips you with further insight which enables you to implement an effective strategy for your brand.
Some of the available growth strategies that we will discuss include extension, co-branding, multi-brands and endorsement strategies. Before an organisation considers any of the above mentioned strategies, they need to consider how it will impact their customer base and how they’ll respond towards it.