Branding has evolved from being a mark of ownership to an experience, both online and offline. This has changed the way consumers view and engage with brands and has led to an age where brands have to take more accountability for their actions and be more transparent in their communications.
In this blog post I will be focusing on South Africa’s largest branded food service franchiser, Famous Brands. I will discuss how their portfolio of brands are managed or can be managed, and look at the factors that impact the performance and perception of their corporate and product brands.