Through our research, we had a deeper understanding of their brand and products. This inspired us to use their brand promise "Reliable, Strong, Secure" as the foundation upon which we developed all other brand elements ie. their new tagline "Our strength, is your reliability!; the visual language, the refreshed logo and brand colours."
Knowing who you are as a brand and using it to your advantage is what sets you apart from the competition and elevates you to be a worthy competitor in your industry.