Our customer took ownership of an independently owned biltong shop and wanted to differentiate themselves from the traditional biltong franchises out there by introducing organic, gluten-free, raw and naturally sourced produce into their product mix without losing the loyalty of their existing customer base.
Extending their product range to attract a new target audience, the new brand identity had to be communicated in such a way that it appealed to both "traditional biltong lovers" and "organic enthusiasts". The website design and development introduced a new challenge whereby it had to showcase all product offerings in an easy to navigate UI with the aim of including an ecommerce section for future online purchases.
Building up a stronger brand identity both online and offline that enabled our customer to compete against the best in their industry and serve the need of their new and existing client base.
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